RapidID, an integrated all-in-one platform, offering real-time anti-fraud prevention for a digital world. We dare to innovate in a space of vulnerability, security. A space where every t is crossed and every i is dotted. Today, our systems, apps and websites need to be faster and smarter. That means how we secure them needs to be faster and smarter. RapidID's goal isn't just to be faster and smarter, it's to be the smartest and fastest while keeping those i's and t's in check.
RapidID is for companies looking to push their brand forward into the future while remaining secure. A tool purpose-built to work with all systems. We built a brand that matches our ambition and offering.
Fast, smart and secure. These three things are at the core of RapidID's corporate DNA. This is a message we want to leave with our customers, and our customer's customers. We're timely and factual in an ever-changing space.
These three pillars are the foundation for all of our communication, through explaining our product, sharing a story or educating our users. We're reliable, solid and to the point.
Our customers expect clarity so we speak plainly, without the need to over emphasis or over complicate. Humour is saved for our casual conversations and use sparingly.
We wanted to create a logo that represented both RapidID's core pillars of communication and to act as a distillation of the RapidID product. Our logo is comprised of two components; the logo mark and the logotype. These are to be used in tandem, where possible. The logo mark can be used without the logo type, however the logo type must always be presented with the logo mark. Further usage guidelines can be viewed below.
Applications of the Rapid mark and logo should adhere to an appropriate amount of negative space. This ensures the brand retains its visual impact, regardless of application or size.The recommended space is determinant on the logo usage.
When presenting the full logo, the surrounding negative space can be calculated by adding a margin of the logo's height around the logo.. When presenting the logo mark, the negative space can be calculated by adding a margin of 1/3 of the logo's height around the logo.
Every usage and application of the RapidID logo has been considered during the design process. To keep the strength and cohesion of the logo across all applications it is important to treat it correctly. Below are examples of inappropriate usages.
The RapidID brand leans heavily on the utilisation of its core palette in it's product and marketing material. This a clear narrative and progression through our brand touch points, social, print & product. The core blues are to be found across all brand touchpoints, these colours are to act as an anchor for the other colours and elements.
Our gradient palette should primarily be utilised in tandem with illustrated elements.
These create depth and variety to the RapidID offering and are the primary separator for these products. Our brand palette is filled with colours to breathe life into the brand. Through clever application or in tandem with the core palette, these colours can lift the brand to new heights. These colours are typically used best while supporting the core palette, however can be used alone in areas of high brand awareness. These are primarily to be used in RapidID's marketing material.
The above typefaces are publicly available, and are predominantly open source. Use of fonts outside of this stack is strongly advised against and should be done so under advisement from the RapidID design team.RapidID has a number of brand touch points, across a number of platforms. In order create a holistic and seamless experience, RapidID has defined a font stack to be used across it's platforms. These fonts have been selected for a multitude of reasons. Primarily RapidID will exist on digital platforms and as such a typography stack that consists solely of sans serif based types, specifically designed for screens, has been chosen. This aims to result in strong readability on a number of screen sizes and applications.
RapidID has a clearly defined illustrative style. These illustrations help support or even drive core messaging. We wanted to support a predominantly intangible product by creating physical representations. This allows us to better communicate our ideas and concepts more clearly across our target market. Please only use illustrations that exist within the current RapidID library, if none are appropriate please contact the RapidID design team.
